A brand is more than just a logo. Your logo is your signature, your brand is how you make your customers and community think, feel and act.
When a business owner says, “We need branding,” they often mean they want a new logo, maybe a colour refresh and some fonts that feel modern. But what they really need is meaning. Something that explains who they are, why they exist and why anyone should care.
Without a distinct and well defined brand, your message risks being lost in a crowded market. A strong brand is essential for capturing attention and standing out from your competitors.
Why brand matters more than ever
In today’s world, where every industry is saturated and competition is high, your brand becomes your edge. Not your product, not your pricing – your story.
A strong brand doesn’t just make you look good. It:
- Cuts through noise. When everyone’s saying the same thing, your brand is what makes people remember you.
- Builds trust. People don’t trust faceless businesses. They trust identities, voices, values.
- Creates loyalty. When people connect emotionally, they come back and bring others with them.
- Unites your team. Internally, a defined brand gives your people a reason to care. A mission to get behind.
So how do you get there?
At +24, we don’t just design brands. We help you discover them.
We believe branding isn’t something you bolt on, it’s something you uncover. And that process is a journey, not a checklist.
- We dig deep
Before anything visual takes shape, we ask the right questions, listen closely and uncover the insights that define the foundation of your brand.
We talk to your team. We analyse your industry. We find out who your audience really is. And we review what you’re already putting out into the world – the good, the bad and the inconsistent.
- We help you find your voice
Once we know what makes you tick, we define what makes you different.
What do you believe in? Where are you going? And how do you say things in a way that’s undeniably you?
This is where we shape your brand’s mission, vision, values and tone of voice – the stuff that turns a business into a brand.
- We shape your brand into something real
With strategic clarity in place, it’s time for the fun stuff. Our designers and copywriters translate your brand into something tangible:
- A visual identity that reflects your personality
- Messaging that actually resonates
- Guidelines that keep it all consistent
This is the moment your brand starts feeling real.
- Brand in action
A great brand is wasted if it lives in a PDF. We help you launch your brand across all critical touchpoints:
- Your website, social media, pitch decks, brochures – all aligned
- Your customer experience, rethought with clarity and consistency
- Your team, trained to embody the brand from the inside out
- We evolve with you
Markets change. So do audiences. That’s why branding isn’t something you do once and forget about. We stay with you, tracking performance, gathering feedback and adjusting to keep your brand relevant.
“I’ve collaborated with the team at +24 on multiple projects, and they consistently exceed my expectations! They truly go the extra mile to achieve outstanding results and ensure timely project delivery.”
Gemma Swift, Marketing Manager, Barnfield Construction Ltd
Your brand is your most valuable asset. Investing in its development is not only a smart decision but a key factor in achieving long term success. Whether you’re looking to define, refine or revitalise your brand, we’re here to support you every step of the way.
Get in touch today to start the conversation and begin building a brand that truly resonates.
