In a world dominated by digital, it’s easy to think print no longer has a place. But that couldn’t be further from the truth. Print isn’t dead – it’s evolved. In fact, 82% of consumers say they trust print ads when making purchase decisions, making it one of the most credible and effective marketing channels today.
Rather than being the only way brands communicate, print is now a premium channel that stands out precisely because it isn’t digital.
Why Print Still Matters
Cuts Through Digital Noise
With inboxes overflowing and feeds crowded, print gets noticed. Unlike fleeting digital ads, it’s physical, distraction free and easy to revisit. Studies show print triggers stronger emotional responses, making brands harder to forget. Even post pandemic, respected publishers like The Spectator and Financial Times are investing more in print to reconnect with audiences.
Credibility and Trust
High quality print feels professional and reliable. It builds confidence, carries weight and leaves a lasting impression. Used alongside digital, print doesn’t compete – it complements. Together, they form a multichannel approach proven to be 400% more effective than digital alone.
Stronger Recall
People remember information better on paper. Print slows the experience down, helping messages sink in. It’s not just older generations either – 58% of 18–34-year-olds read print media and 95% of under 25s read magazines.
Longevity
Unlike digital ads that vanish with a scroll, print sticks around. It stays on desks, coffee tables and bookshelves, continuing to reinforce your brand over time.
Personalisation
Modern print makes tailoring campaigns easier. From high-end finishes to customised details, you can create pieces that feel unique. Personalised direct mail drives 135% higher response rates, with 44% of recipients visiting a brand’s website afterwards.
Practical Ways Businesses Can Use Print
The smartest brands use print and digital together. A brochure with a QR code linking to video. A postcard driving traffic to an online store. Print plants the seed; digital keeps the conversation going.
- Luxury Brochures & Catalogues: Showcase high-value products with premium finishes like embossing or foil
- Premium Business Cards: One of the strongest first impressions you can make. Invest in quality stock and finishes – flimsy cards are quickly forgotten
- Direct Mail Campaigns: Personalised, targeted, and surprisingly effective
- Event Collateral: From banners to handouts, well designed print makes your brand feel professional and polished
- Packaging Design: More than function, packaging is storytelling. A memorable unboxing can be as powerful as the product itself
The Future of Print
Print isn’t competing with digital – it’s complementing it. In a screen heavy world, it feels like a luxury: slower, more intentional, more human. And that’s exactly why it works.
If you want your brand to be remembered – not just seen – don’t underestimate the power of print.
Why +24 Do Print Better
You could go straight to a printer, but great print is more than pressing a button. At +24, we handle the details that make the difference – liaising with printers, checking proofs and ensuring your colours and finishes match your brand perfectly.
From brochures and business cards to packaging and point-of-sale, we make sure your print not only looks right but feels right. Every time.
