Our second marketing trend prediction for 2025!
Voice search optimisation is a growing trend as voice assistants like Siri, Alexa, and Google Assistant become increasingly popular. It’s the process of optimising your website and content to rank higher in voice search results.
But how can you prepare for this trend in your marketing strategy? Here are our top tips!
💭 Optimise for Natural Language
Voice searches are often phrased as questions or requests, so it’s important to optimise your content to match. Use long-tail keywords and natural language to create content that answers user queries. For example – instead of targeting the keyword ‘best digital camera’, instead target ‘what is the best digital camera for beginners?’.
📍 Local SEO is crucial
Voice searches usually have a local intent. So to optimise for local voice search, make sure your Google My Business listing is up-to-date and accurate. You can also use local keywords and citations to improve your local search ranking.
📱 Mobile-First Index
Google’s mobile-first index means that mobile-friendliness is key for voice search optimisation. We recommend making sure that your website is optimised for mobile devices, with fast loading times and easy navigation.
❓ FAQs and Structured Data
Creating FAQs and using schema markup can help search engines understand your content better and improve your chances of appearing in voice search results.
👀 Content-Length
Voice search users usually prefer concise and easy-to-understand content, so aim for shorter and more direct content with clear headings and bullet points.
As voice assistants become more integrated into daily life, it will become increasingly important to adapt your digital marketing strategy to capture voice search traffic.
By following our tips above, you can take advantage of this growing trend in 2025 to drive visibility and reach a wider audience.
