As the countdown to the New Year continues, it’s time to look ahead at the key trends you need to know about in 2025 if you want to stay ahead of the competition and keep growing your business.
Here are our predictions for 2025.
While personalised marketing has been on the up for some time, AI has revolutionised the ways brands can connect with their audiences.
In a world where giants like Amazon and Netflix create a truly unique online world for every user, consumers have come to expect personalised experiences from every brand – and 71% of consumers feel frustrated when a shopping experience feels impersonal.
Sustainability is no longer optional!
Consumers love brands that are purpose-driven, transparent, and ethical, so now is the time to start shouting about your traceable supply chains, ethical sourcing, and sustainable practices in your marketing and messaging.
People want to feel part of something, and the rise of brand communities is a key trend for 2025.
The benefits work both ways: consumers feel connected and rewarded, while brands can gather vital feedback and increase retention and repeat custom.
Once only talked about in tech circles, augmented and virtual reality (AR/VR) are becoming more and more mainstream as brands create immersive experiences.
Some of the best examples of AR and VR in use by brands:
However AR/VR looks for you, being an early adopter in your industry will get people talking and returning to your brand.
Which of these will you embrace in 2025? Keep your eyes peeled for more daily tips, inspiration, and prizes!
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