A marketing trend prediction to look out for in 2025!
Have you heard of De-Influencing?
De-influencing is a growing trend where influencers encourage their audience to be more mindful consumers. Instead of promoting products, we’ve experienced a shift towards advocating for conscious consumption and questioning the need for excessive purchases. This shift is fuelled by a growing distrust in traditional influencer marketing as audiences become more aware of sponsored content and the potential for inauthenticity.
So how can your company prepare for de-influencing in 2025? Here’s our top tips!
❤️ Prioritise Authenticity
Prioritising authenticity in your influencer partnerships next year will be key – We recommend collaborating with influencers whose values align with your brand and whose audience trusts their recommendations. You can also ensure transparency by openly disclosing sponsored content and avoiding misleading marketing tactics. In addition to this, try to highlight your brand’s commitment to sustainability and ethical practices to resonate with conscious consumers. Prioritising authenticity will help you to build stronger, more meaningful relationships with your audience and successfully adapt to the evolving landscape of influencer marketing.
👑 Embrace User-Generated Content
To further amplify your brand’s authenticity we recommend embracing user-generated content. Encourage your customers to share their experiences with your products on social media, and incentivise this sharing through contests and campaigns to foster a sense of community. You can also feature real customers in your marketing campaigns to showcase the genuine impact of your products and services.
🎁 Refine Brand Narrative
Adapting your messaging will help you resonate with the values of conscious consumers next year. Instead of focusing on short-term trends, why not try emphasising the long-term value and sustainability of your products? Being transparent about your brand’s impact on the environment and society will help to address consumer concerns and align your brand with the growing movement towards ethical and sustainable consumption.
Check back for more marketing trends, tips and prizes in the days that follow!
