Short-form video is a powerful medium that’s here to stay – but, the bar is rising in 2025!
To stand out over the next 12 months, you’ll need to elevate your short-form video strategy with these key trends
Horizontal Dominance: While vertical videos have been key, we’re expecting to see a shift towards horizontal formats, especially on platforms like TikTok and Instagram Reels. This aligns with the familiar YouTube format and allows for more detailed storytelling and editorial cuts.
Micro-Learning Mastery: Short, informative videos (up to 5 minutes) are set to become increasingly popular for educating audiences on complex topics. These videos are perfect for social search and cater to busy viewers.
Episodic Storytelling: Similar to traditional TV series, we recommend adopting episodic video formats in 2025, to keep your audiences engaged over multiple instalments. This could involve creating signature series or ongoing story arcs.
Search and Shop: TikTok’s evolution as a search and shopping engine is accelerating, so continuing to optimise your content for search and leveraging live-shopping features will be crucial for success in 2025.
Midway Storytelling: To capture attention in your video strategy next year, why not experiment with starting your videos in the middle of a story? This midway storytelling approach is intriguing and can encourage viewers to watch to the end.
Embracing these new and evolving trends will help you to create more engaging, effective and memorable video content which drives results and sets your brand apart in 2025!
