In news that will surprise no one, video will stay at the forefront of digital marketing in 2025. Did you know 89% of people want to see more video content from brands?
Thanks to TikTok, Reels, and YouTube Shorts loved by Gen Z and Millennial audiences, short-form will continue to boom in 2025.
With short attention spans and crowded content spaces, bite-sized clips satisfy appetites and allow brands to hop onto viral trends, boost engagement, and build communities.
The perfect length is 30-60 seconds according to 39% of marketers.
Use features like clickable links, polls, and shoppable videos to convert passive viewers into active buyers.
Stats on interactive videos show they attract four times the click through rate and 10 times more conversions – will you embrace this trend in 2025?
As AI continues to advance, it brings great opportunities to create more video content, compete with bigger brands’ marketing campaigns, and increase personalisation.
In fact, 65% of consumers are interested in receiving AI videos from brands, rising to 76% for Gen Z.
We’ve seen a rise in platforms like Instagram, TikTok, and YouTube offering real-time engagement opportunities through live video, and this is set to continue.
A huge 50% of TikTok users have bought something after watching a TikTok Live.
Use live features to enhance your product launches, run Q&A sessions, and include real-time BTW footage in your content marketing.
One final tip – always, always include captions when creating your video content.
Up to 85% of viewers watch video content without sound, so captions are not just for accessibility – they’re essential for views, engagement, and conversions.
To grow your business in 2025, focus on creating authentic and engaging brand video marketing campaigns that really click with your audience.
For a no nonsense, down to earth chat about video in 2025 get in touch
Stay tuned for more marketing trends, tips and treats throughout the month!
