The social landscape is changing daily, so keeping ahead of the curve is essential for ambitious businesses. With that in mind, which are the platforms to focus on in 2025, and how should you shape your presence there for maximum success?
TikTok is going nowhere! If it’s loved by your audience, it’s the place for your business to be.
More and more, TikTok is used as a search engine by users looking for tips, advice, products and services, so think about the ways you can show up and attract the right attention to your brand.
Focus on: snappy, short-form video content, interactive features, shoppable content via TikTok Shop, and livestreaming.
Instagram continues to dominate with its visual content appeal. Stories, Reels, and shopping features are essential tools for brands.
Focus on: trending audios, 20-slide carousels/photo dumps, interactive Story stickers (e.g. frames and reveals), Story comments, video memes, and subscriptions.
LinkedIn is still a great place to be – 2024 saw business accounts post more on the platform, averaging 18 posts a month.
Focus on: video, authenticity, employee advocacy, consistency, and quality over quantity.
Did you know 92% of internet users watch some kind of YouTube video every week?
YouTube is a great place for businesses to be and there’s lots of opportunity to connect with your audience through explainer videos, BTS content, and more. Plus, because YouTube is part of Google, your video content can rank there too.
Focus on: YouTube Shorts, interactive features, collaborations with other brands or influencers, using keywords for discoverability.
A bit of a wildcard as it’s not being embraced by brands – YET.
However, this Twitter/X alternative is growing in user numbers, especially since the 2024 US election, as social media users try to escape the spread of misinformation.
Focus on: for now, get your desired business handle reserved for possible future use and keep an eye on how things develop over there.
In a nutshell? Social media success in 2025 will be all about embracing new trends and features to nurture meaningful connections with your audience. As always, make sure the platforms and trends you choose are relevant to your audience for maximum impact.
If you want to transform your social media presence in 2025 get in touch!
More tips, secrets, and prizes coming your way through December – stay tuned!
