How can your website evolve in 2025 to meet the needs of your audience? Let’s find out.
With 63% of website traffic coming from mobile devices and Google prioritising mobile-friendly websites in search results pages, your website must be responsive for smaller screen sizes if you want to keep customers on it. This is no longer a nice-to-have: it’s a non-negotiable.
Nowadays, the average adult attention span is 8.25 seconds. So, a fast-loading website isn’t just great for SEO, but it’s vital for a positive user experience, too.
Did you know a one-second delay in page load time can result in a 7% reduction in conversions?
If you’re stuck, talk to us about implementing features that will improve your speed and performance to attract – and keep hold of – the right website visitors in 2025.
People are using smart speakers and voice activated devices more and more to access information, so your website must be optimised for voice search in 2025.
How? Use natural language (thinking about how people might phrase questions differently in a voice search) and structured data to help search engines understand your content better.
Cybersecurity is a major concern for users, so your website must be secure to gain visitors’ trust.
Concentrate on HTTPS connections over HTTP, clear privacy policies, and GDPR-compliant language and practices.
People are 131% more likely to buy from a brand after consuming its educational content.
Valuable content like blogs, explainer videos, and FAQs build your authority, increase engagement, develop trust, and help the user come to an informed decision.
For 2025, make your educational content fun, personalised, and interactive, incorporating features like quizzes, calculators, and demos to turn your website into a trusted resource hub your target audience keeps coming back to.
Which one of these is top of your list of priorities for 2025?
Watch this space to reveal more tips and predictions every day until Christmas!
