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Author Archives: pete

  1. Your Website Is Your Foundation – Make It Count

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    In today’s digital world, your business requires trust, credibility and legitimacy above anything else in order to be successful, and that’s where your website comes in! Your website is one of the first digital touchpoints a potential customer will use to discover your business. This initial interaction can create a memorable, lasting impression.

    While many businesses assume that a basic subscription based template with a logo is enough, there’s much more to consider. From accessibility to navigation, we’ll walk you through the essential elements you need to create an impactful website. 

    Accessibility 

    A high percentage of businesses rely on expensive accessibility plugins, but little do they know that these commonly add unnecessary steps and can end up making the site less accessible. To avoid this and be compliant with UK laws, you should bake it into the core of your website from the start of creation. 

    Before crafting the structure of your website, keep the following in mind:

    • Colour contrast: Ensure you have a strong colour contrast so people with low vision are able to easily read your content.
    • Captions: Add accurate captions for audio/video content to assist users who are deaf or hard of hearing. 
    • Alt text for images: Provide descriptions on images so screen readers can clearly describe the content of the image.
    • Avoid flashing content: Prevent flashing or blinking elements that can trigger seizures or distract users.
    • Readable text sizes: Use a minimum size 16 text across your website to aid users with visual impairments.

    Did you know: In the UK, all websites must be accessible for people with disabilities. Public sector websites must follow WCAG 2.2 and publish an accessibility statement. Failure to do so can result in complaints, legal action or fines. 

    Security 

    Security is a crucial part of your website’s foundation. Beyond plugins and hosting protection, you need built-in measures like SSL encryption, secure admin access, regular updates, and form protection. This not only safeguards your data but also ensures GDPR compliance and protects your brand’s credibility.

    Speed

    Load speed directly impacts how users engage with your website, if it takes too long, they’ll leave before seeing what you can offer. To keep your website fast, you must optimise images, reduce unnecessary plugins and write lightweight code. Beyond user experience, speed also affects your search engine rankings and conversion rates, making it more essential to have a fast, responsive website. 

    UX and UI

    User Experience and User Interface, also known as UX and UI, shape how visitors will interact with your website, not just how it looks. When your website feels intuitive and effortless, it builds trust and increases the chance of your customers taking meaningful action. Having clear navigation, consistent visuals and a clean layout makes it easy for users to find what they’re looking for without frustration. Creating a website centred around design won’t just look good, it will also deliver great results.

    Our Process

    With over 15 years of experience in crafting tailored websites for clients, we have mastered a robust, 70 step, web development process ensuring our clients are at the heart of every decision. From an initial discussion and structure and design meeting to tech instalment and aftercare, we understand your goals, needs and vision from start to execution. 

    Our approach ensures that your final website truly reflects your brand and delivers the results you are looking to achieve. 

    Why We’re Different

    One size definitely doesn’t fit all, and it never should. So , in a world of off the shelf templates and carbon copy websites, we take a different approach. 

    With our powerful inhouse tech team, we don’t settle for pre-made templates.  Instead, we build every website from the ground up, crafting a well-structured, bespoke platform that fits your unique goals and challenges.We design and develop with intention, purpose and focus on long term performance and security. 

    Whether you need a sleek, polished site or a complex, advanced system that revolutionises the way your business operates, like streamlining your entire software checkout process, we have the skills to deliver.

    Our expertise means your website isn’t just a digital presence, it becomes an efficient tool that supports your growth, improves user experience, and integrates seamlessly with your wider business systems.

    With your website being one of the first touchpoints for potential customers, it’s unmistakably the foundation of your digital presence. When built thoughtfully, with the essentials like accessibility at the heart, your website can support growth, build trust and strengthen your brand over time. 

    At Plus24, we don’t just create websites; we craft tailored digital platforms that integrate seamlessly with your brand, marketing strategies, and business goals. This holistic approach ensures every element supports and amplifies the other, creating a cohesive ecosystem that fuels growth, builds trust, and positions your business for long-term success.

  2. Why Branding Goes Deeper Than Just Logo Design

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    A brand is more than just a logo. Your logo is your signature, your brand is how you make your customers and community think, feel and act. 

    When a business owner says, “We need branding,” they often mean they want a new logo, maybe a colour refresh and some fonts that feel modern. But what they really need is meaning. Something that explains who they are, why they exist and why anyone should care.

    Without a distinct and well defined brand, your message risks being lost in a crowded market. A strong brand is essential for capturing attention and standing out from your competitors.

    Why brand matters more than ever 

    In today’s world, where every industry is saturated and competition is high, your brand becomes your edge. Not your product, not your pricing – your story.

    A strong brand doesn’t just make you look good. It:

    • Cuts through noise. When everyone’s saying the same thing, your brand is what makes people remember you.
    • Builds trust. People don’t trust faceless businesses. They trust identities, voices, values.
    • Creates loyalty. When people connect emotionally, they come back and bring others with them.
    • Unites your team. Internally, a defined brand gives your people a reason to care. A mission to get behind.

    So how do you get there?

    At +24, we don’t just design brands. We help you discover them.

    We believe branding isn’t something you bolt on, it’s something you uncover. And that process is a journey, not a checklist.

    1. We dig deep 

    Before anything visual takes shape, we ask the right questions, listen closely and uncover the insights that define the foundation of your brand. 

    We talk to your team. We analyse your industry. We find out who your audience really is. And we review what you’re already putting out into the world – the good, the bad and the inconsistent.

    1. We help you find your voice 

    Once we know what makes you tick, we define what makes you different.

    What do you believe in? Where are you going? And how do you say things in a way that’s undeniably you?

    This is where we shape your brand’s mission, vision, values and tone of voice – the stuff that turns a business into a brand.

    1. We shape your brand into something real 

    With strategic clarity in place, it’s time for the fun stuff. Our designers and copywriters translate your brand into something tangible: 

    • A visual identity that reflects your personality 
    • Messaging that actually resonates 
    • Guidelines that keep it all consistent 

    This is the moment your brand starts feeling real.

    1. Brand in action 

    A great brand is wasted if it lives in a PDF. We help you launch your brand across all critical touchpoints:

    • Your website, social media, pitch decks, brochures – all aligned
    • Your customer experience, rethought with clarity and consistency
    • Your team, trained to embody the brand from the inside out
    1. We evolve with you 

    Markets change. So do audiences. That’s why branding isn’t something you do once and forget about. We stay with you, tracking performance, gathering feedback and adjusting to keep your brand relevant.

    “I’ve collaborated with the team at +24 on multiple projects, and they consistently exceed my expectations! They truly go the extra mile to achieve outstanding results and ensure timely project delivery.”

    Gemma Swift, Marketing Manager, Barnfield Construction Ltd

    Your brand is your most valuable asset. Investing in its development is not only a smart decision but a key factor in achieving long term success. Whether you’re looking to define, refine or revitalise your brand, we’re here to support you every step of the way.

    Get in touch today to start the conversation and begin building a brand that truly resonates.