Did you know you only have 3 seconds to hook your audience before they scroll? In today’s world customers scroll faster than they speak. That’s why your social media presence can be the deciding factor between becoming a brand people remember, or one they scroll past without a second thought.
Too often, businesses post a nice photo, add a trending hashtag and hope for the best but this tick box method doesn’t work. When you use social media strategically, it turns from a marketing tool to a growth engine that can transform how people view, engage, and trust your business.
In this blog, we show how a purposeful approach to social media can make your brand unforgettable while building trust, encourage engagement and drive growth.
Why Social Media Matters More Than Ever
Social media is a key touchpoint where customers discover new brands, explore what they stand for, and decide whether they want to engage. Every post, story, or interaction becomes an opportunity to show your audience who you are, what you stand for and how you can help them. Today, customers often start their search on platforms such as Instagram, TikTok, Facebook and LinkedIn.
Google has even admitted that almost 40% of young people turn to Instagram or TikTok, rather than Search or Maps, when looking for somewhere to eat. It’s a clear sign that social platforms are fast becoming the first stop for discovery.
When done well, social media will:
- Build trust: Authentic content posted consistently shows people who you are before they ever buy from you.
- Drive action: Direct enquiries and CTAs can help guide people along a clear path to conversion.
- Create a community: Loyal customers become brand advocates who share, recommend, and engage with you regularly. This community will improve the reach and overall growth of your brand.
- Provide insights: Analytics reveal exactly what resonates with your target audience, helping you refine your wider marketing strategy.
Drive Growth with Four Pillars of Social Media
- Strategy First
Posting without a plan is like building a house without blueprints. Define clear goals, understand your audience, and choose the right platforms to reach your target audience. Ensure every post has a purpose.
- Storytelling That Sticks
People remember stories, not sales pitches. By sharing behind-the-scenes moments, customer success stories, and real human experiences, your content becomes authentic and something people want to engage with. People buy from people.
- Consistency Over Chaos
One post every few months won’t cut it. Consistency builds recognition, keeps your brand top of mind, and signals reliability to your audience. The social algorithms favour consistency too. Create schedules that work best for your team and deliver results.
- Measurable Results
Social media shouldn’t feel like guesswork. With the right reports and tracking, you can see exactly how your efforts lead to engagement and conversions. This data allows you to double down on what works.
Why we do it best
Our approach to social media is fully customised to each client, never templated or copied. We dive deep into your brand’s voice, audience, and industry trends to develop content that aligns with your business goals. Every piece of content is created for the strengths of each platform. We continuously monitor performance to refine and improve results, ensuring your strategy addresses your unique challenges, opportunities and ultimately drive more sales
Our focus goes beyond just increasing your followers. We integrate social media into your overall growth strategy, ensuring it drives meaningful business results. By aligning every digital platform to work seamlessly together, we position your business for transformational growth.
Your brand story deserves more than to be lost in the scroll. Let’s make it stand out, connect with the right people, and drive the kind of growth that changes your business for the better.
Ready to take your social media presence to the next level? Contact us today at info@24marketing.co.uk or call 0333 344 7124 today to get started!
